Companies can present their products and services more easily and, above all, more prominently. This makes finding, exploring and buying products much faster and easier for WhatsApp users. With the new Shopping button, potential customers can see immediately whether the business has a catalog and can access it directly from the chat. Previously, a catalog was only displayed while scrolling through the company’s profile. The catalog function was already activated for all users of the WhatsApp Business App in November last year. The Shopping button is available to all businesses that are registered in the WhatsApp Business app and have set up a catalog with their offerings. This allows users to explore, select, and purchase products and services directly via the chat while chatting with the business. One tab on the Shopping button takes you directly from the chat screen to the business’s catalog. Which is replaced by a new multifunction button that starts either a voice or a video call. The Shopping button, which looks like a storefront icon, replaces the previous voice call button. The new Shopping button appears at the top of the chat screen of businesses that have set up a catalog of their products and services. Now the feature is officially heading to Android and iPhone users globally. ![]() In September 2020, WhatsApp added the Shopping button already in a WhatsApp beta version for Android. Users benefit from the direct accessibility of product catalogs. The new function supports businesses in presenting their offers to potential customers. ![]() ![]() Now the time has come and WhatsApp has officially started rolling out the Shopping button as the company announced on Twitter. WhatsApp announced this feature already back in October 2020. To help businesses to better showcase their products and services.
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